PRODUCT PERFORMANCE ANALYSIS OF BATIK PACITAN SMES USING IMPORTANCE
PERFORMANCE ANALYSIS (IPA) AND POTENTIAL GAIN OF CUSTOMER VALUE’S (PGCV) INDEX
Esty Poedjioetami
Civil and Planning Faculty – Architecture Department in ITATS
email : [email protected]
ABSTRACT
This study was aimed to determine the product performance of SME products Pacitan batik
and identify SME cBatik’s approach in order to improve their product’s quality based on consumers’
sight. The analysis tools used in this research are Importance Performance Analysis which is used to
measure product attribute’s expectations and performance from the consumer point of view and also
PGCV Index (Potential Gain of Customer Value’s Index) which is used to determine the priority scale
of Pacitan’s batik performance improvements. The results showed that 1) Batik Pacitan’s
performance is good from consumer’s perception, shown by the average level value of compatibility
between consumer expectations and product performance of 99.32%, that means 99.32% product
performance already fulfill consumers’ expectation. 2) There are six indicators of product quality that
already meets consumer’s expectations which are product’s quality price level, the diversity of colors,
color quality, the diversity of designs / patterns, unique designs / motifs and quality raw material. 3)
There are 5 indicators of product quality that need to be improved in Pacitan batik’s quality based on
priority scale which are ,fineness of batik, the completeness of product packaging information (brand,
manufacturer address, batik name, way of maintenance, etc.), packaging design, color and brand of
product packaging.
Keyword : PGCV, importance performance analysis, quality, potential, value